Welcome to my Blog

Welcome to my Blog
See through my eyes as I start a career with Xyngular

Tuesday, July 6, 2010

Are You Building on Facebook?

Are you building on Facebook?

Well, are you? Where else can you connect with over 100 million people in one place from all over the world, other than on Facebook? Many of us do not realize the power of making connections on Facebook. If you can socialize then you can build your business on Facebook.

Here are some tips:

1. Find New Connections

Find people with a common interest and don’t just venture out and add random people without knowing anything about the person you are about to add. It can be embarrassing when someone says, “Do I know you?” If you have a common interest then you can reply, “No, but I notice you are in the same line of work and I would love to connect.” Now if you did not have a common interest what would you say? How long do you think that connection would last and how meaningful would it really be?

If you are in the Direct Marketing business, find people who are also. For instance, I work for Xyngular so I try to connect with other people from similar companies. If you love running or yoga connect with those people and those kind of groups.

If you are uncomfortable adding new friends on your personal page, then brand yourself and develop a fan page on Facebook. For me, I personally use my personal page, because my business is who I am and I want to be as real of a person as the next. The problem with using a personal page is there is a 5000 friend limit. If you get to 5000 then consider developing your own fan page on Facebook.

2. Develop the Relationship

Here is where you are required to have social skills. Once you have a new connection take time to look at what they do for a living or what they are interested in. I am a people person and have always been fascinated by what people do. So, this is my favorite part. You must truly have an interest and not be looking at this connection as a way to get them into your business. If you take that stance it will come across to your new connection and you will likely become a deleted friend quickly. Lose the ego and the selfish motives at this point.

Seriously though, open up your eyes and get to know someone. Don’t just ask them to look at what you have to offer, let them come to you. Building relationships should take time just like any relationship done off of Facebook.

Have a heart and truly care about what they do and what their interests are. You never know where the connection could lead you. Yes, I said you…..

3. Go for it

Once your relationship is developed go for it! At this point you guys are friends and I bet now they know a lot about you and you about them. By now you will know what they do and what they like about what they do. Maybe you see that they do struggle in their business or they are looking for help with what they do in their business. A trust bridge has been built here between the two of you. If it has not been built then you will not get very far in your attempts to show them what you do and how it quite possibly could benefit their lifestyle. Remember they too are their to grow and not everyone is achieving success.

When the time is right you will know. So, go for it! Tell them you like what they do, you like their attitude, their spunk, and their social grace. Tell them you think they would be a great addition to your team.
If all things have been built correctly in your new found connection they will want to hear what you have to offer to better their lifestyle possibly.

4. Don’t stop there

Just because you have finally approached them with a new opportunity don’t just stop building there. Show your new connection you are not about recruiting but also about building something worthwhile. Focus on them not yourself. Ask questions and pay attention to their posts. Offer advice, suggestions and comments. Be fun and be intriguing!

5. Offer worthwhile information

People see your status updates and your notes. Be creative. Maybe create a fun video for your page. Offer some great tips along the lines of what you do. I am in the health and wellness business and I love posting helpful articles that pertain to a healthy lifestyle.

Don’t stop there post some random fun stuff you find fascinating. Let people in and let them see you have a sense of humor. Let them know you are a real person and not just about a business. You are on Facebook to share and create friendships.

Always comment on people’s status updates when appropriate. Maybe ask a random question on your status. Most importantly have fun and stay active!

It is really this simple. I spend most of my day on Facebook generating a tremendous amount of leads daily. What I love most about it is the connections I have made. I value each and every one of them and if you can take on this mind set you too will be successful on Facebook.

So, let’s get to building some meaningful connections!